AUSTRALIA · JOB GUIDE
Represent brands at product launches, sampling stands and events. Suits confident communicators looking for campaign-based shifts; it is different from a permanent retail sales role.
Illustrative photo
You are comfortable starting conversations and explaining products to strangers.
Campaigns can be brief. Sampling and event hosting differ from target-driven sales, so check whether earnings include commission.
You represent a campaign at an event, shopping centre or public location. Work may include greeting people, explaining a product, handing out samples and recording agreed campaign results.
Some bookings are brand awareness; others involve sales targets or collecting customer details. Find out which before accepting.
Sampling, product demonstrations and event activations differ from face-to-face sales. Read the duties and pay section together: a sales target or commission arrangement changes the job substantially. Good examples of speaking clearly with strangers are more useful than a generic claim to be outgoing.
Bookings follow campaigns and events. Being accepted onto an agency list does not establish a weekly income, and assignments may be at different shopping centres or venues. Match the call times and transport costs to the fee for each booking.
Retail, hospitality and customer-service experience are useful entry routes. The core skill is starting conversations with strangers, explaining a product clearly and following a campaign brief. No marketing degree is generally required.
LiveWorks lists one year of relevant experience. Use examples from shop-floor sales, bar work, reception or events to show you can deal with the public. Agency registration does not guarantee bookings.
Alcohol promotions may require the relevant state RSA. Food sampling can involve food-handling training. These are campaign-specific requirements, so a general promotional role does not justify buying every ticket.
Start with the employer’s product, privacy and customer-service briefing. For alcohol-related work, check the local RSA requirement before accepting.
Find employers and recruitment contacts below.
Campaigns across Australia
Promotional and event staffing, including sampling, product demonstrations and event setup. Its recruitment page lists $34–$45/hour plus super and one year of relevant experience. Evening and weekend availability helps; bookings depend on campaigns.
Event locations vary
Formerly Polite People. Provides activation and event staffing; use its contact route to ask about joining the promotional team.
Sydney, Melbourne, Brisbane, Perth and Adelaide
Worker signup covers events, hospitality, promotions and warehouse work. Approval and role screening come before access to suitable shifts.
Search for brand ambassador, promotional staff, activation staff and event host. Put your current city, available dates and evening/weekend availability near the top of your CV.
Give one concrete customer-facing example: running tastings, explaining products, handling a busy queue or meeting a retail sales target. Include an RSA only if you hold one, with the state it covers.
Keep agency availability up to date as you travel. Some campaigns need staff to transport stock or work at several locations; include your transport situation so you receive suitable bookings.
LiveWorks publishes this range for brand ambassadors and promotional staff. Its page lists one year of relevant experience; this is an employer example, not a guaranteed beginner rate.
At that range, a six-hour booking would earn $204–$270 before tax, plus super. Three six-hour bookings would earn $612–$810. These examples assume all 18 hours are paid; they are not a promised weekly roster.
Campaigns can offer several busy days and then finish. Build your budget around confirmed bookings. A commission-only sales role is a different offer from these advertised hourly shifts.
LiveWorks pay and recruitment details
Pay example checked 19 October 2026. The page does not separate any casual loading from the advertised hourly range.
Fair Work: find the applicable award
Sources checked 17 October 2026.
LiveWorks recruitment and advertised pay
This source checked 19 October 2026.
With your permission, Working Backpackers uses Google Analytics to measure visits, page views, general device information and referral sources. Google processes this information and uses analytics cookies to recognise returning browsers. Cookies last up to six months. We do not send your name, email, saved trips, budget entries, search text or account identifiers to Analytics, and advertising features are disabled.
You can decline or withdraw permission here. Your choice is stored on this browser for six months. Essential storage for sign-in and your saved plans is separate. How Google uses this information · Google Privacy Policy